And so with the close of the 1960’s men were wearing virtually anything that they felt suited them. They sold their names to clothing manufacturers and made their designs available to a mass public. Designers went to work to tone down the design of the new fashions to make them seem less extreme to the public.
And these drug-taking youths “wanted clothing that reflected their total war with society, that had nothing to do with anything that had happened before-that must, in fact, be as wild as their minds.”Īnother major event that spurred the new fashions was the rise of the designer cult for menswear. Next, many youths turned to the use of drugs. Virtually every town in England soon had a boutique where youths could buy the kind of clothing worn by popular entertainers such as the Beatles. Then in the 1960’s the general menswear industry took another look at Carnaby Street, overcame their skepticism and “exploded into a frenzy of activity.” Even conservative stores jumped on the “bandwagon” of the new fashions. So they chose, for instance, pastel-colored shirts, well-cut two-piece suits with no cuffs and slip-on shoes with exceptionally round toes.
Jehovah witness clothing rules mods#
One of the main things the Mods sought was that their clothing be completely different from what their elders wore. The first major customers of Carnaby Street were the Mods, youths affecting extreme neatness of appearance and a strong liking for very fine or stylish clothes. The so-called “Peacock Revolution,” it stated, began in 1957 in Carnaby Street in London. In a special report the 1970 Britannica Book of the Year traced the history of the new fashions. Why this explosion of colors and styles that not many years ago would have made the wearer a laughingstock or caused people to question his sanity and masculinity? And when did it all begin? And he can wear a patterned tie with a patterned shirt, an unthinkable combination a decade ago.” He can wear anything from a one-button, to a six-button (if it happens to be a double-breasted). But it isn’t the ONLY THING a man can wear and be termed well-dressed. Not that the single-breasted three-button suit is out. As the Easton Express put it: “Men today have a greater variety of dress than at any time in the past 100 years. . . There are combinations of colors, patterns and designs that would have been unthinkable just a few years ago. Yes, a vast variety of clothing styles are available for men. Here is a mink fur coat, double-breasted, with a large collar and broad lapels and belt, also a Brazilian leopard fur coat with matching knickers.” You can buy a maxi coat, the extra-long variety, with shaping at the waist and a flare at the hem. “And, by the way, why not take a look at these overcoats? You can choose from such styles as a wraparound coat made of pewter-gray fleecy wool with a wide collar and a sash-tied self belt. Since so many are interested in astrology these days, some of our jewelry for men bears various signs of the zodiac.
We can supply you with chains, pendants and necklaces, if you wish this added touch. For others, tunics, turtleneck sweaters and ruffled frills have replaced the tie. But we also carry ascots or scarves, because many men wear them in place of ties. “Of course, and they are the latest style-big, wide and colorful. We do have white shirts, but they are losing popularity these days.”
“Would you like to see some of our latest-style shirts? More and more men prefer shirts with bold patterns or solid colors, such as bright yellows, greens, reds and blues. You can choose from a variety of checked fabrics, stripes, houndstooth or geometric patterns. It is enhanced by wide lapels and pocket flaps in proportion. This is a subtle contouring of the waistline. “We have the latest trend-the shaped silhouette. But now the selection is as colorful as the rainbow. Not long ago there were only suits of brown, gray or blue. You know, you’re no longer limited in your choice of fabrics, styles and colors. “We have a wide variety you can choose from. “Is it a new suit that you would like?” asks the salesman.
The cast: A modern, modishly dressed clothing salesman and a man who desires new apparel. THE SCENE: A men’s clothing store in a city almost anywhere in the Western world.
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